Emailing optimization

Selection of a suitable tool for 5 LMC brands - implementation

According to the client's specifications, we started to optimize the emailing for the whole LMC structure. Initially, a detailed process and technical analysis were carried out. Subsequently, we compared a number of tools in a three-round RFP. Now the implementation of the selected tool is underway, which we manage for the client from a consulting and technical perspective.

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Projects Benefit

Ensuring GDPR compliance
Preparation of environment for implementation of marketing automation scenarios and advanced email marketing techniques
Ensuring objective selection and comparison of instruments with regard to the current state-of-the-art
Preparation of unification of emailing under one tool and ensuring warm-up of dedicated IP address

FURTHER REFERENCES

Lead generation for ZOOT
through a fashion annuity contest.

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Implementation of automation, NPS and chatbot "Honza"

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Campaign for students "Youth Account gives 1000 cash"

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