Digitalization of the sales team

Using CRM and Marketing Automation

With the client Intelsol, we embarked on a big challenge and that was the complete digitalization of the sales team. Initially, the sales team worked mainly in Excel spreadsheets and rarely worked with digital tools. After thoroughly mapping the processes, we proceeded to implement the Pipedrive CRM with a link to the marketing automation tool ActiveCampaign and create a simple e-shop on the WordPress platform.

Case Study

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Project Benefits

Several times higher annual turnover (caused as well by the unusual market situation - pandemic)
Efficient transfer of leads from the acquisition department, from email blasts, and the e-shop directly to the CRM
Advanced reporting for sales team management
Easier and clearer delegation of tasks to the sales team
Automation of a large part of internal processes

FURTHER REFERENCES

Lead generation for ZOOT
through a fashion annuity contest.

Full Reference

Implementation of automation, NPS and chatbot "Honza"

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Analýza emailingu a implementace vybraného nástroje

Full Reference