Marketing automation for Form Factory

Chatbot and implementation of ActiveCampaign

With the Form Factory client we implemented the ActiveCampaign tool for marketing automation. Advanced analytics on the website and in the costumer section. Chatbot integrated with ActiveCampaign and a tool for measuirng NPS score, that we can effectively evaluate customer satisfaction.

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Project benefits

  • Ability to better measure customer satisfaction
  • Advanced analytics on all pages
  • Over 3000 conversations of the chatbot Honza with customers
  • The ability to work with customer data across different channels
  • Automated scenarios improving customer acquisition and retention throughout the whole chain.



Lead generation for ZOOT through
a competition for fashion annuity.


Campaign for students "Youth account gives you 1000 cash"


The chatbot helped students introduce the management challenge concept.