--- title: Form Factory | References description: Marketing automation for the entire Form Factory chain - implementation of Active Campaign. Chatbot settings on FB. --- [![HOME](https://atmt.digital/hs-fs/hubfs/04_bar-horiz-neg_logo-1.png?width=199&height=60&name=04_bar-horiz-neg_logo-1.png "HOME")](https://www.performatio.com/en/home-page?hsLang=en) ## Marketing automation for Form Factory ## Chatbot and implementation of ActiveCampaign With the Form Factory client we implemented the ActiveCampaign tool for marketing automation. Advanced analytics on the website and in the costumer section. Chatbot integrated with ActiveCampaign and a tool for measuirng NPS score, that we can effectively evaluate customer satisfaction. [CASE STUDY](https://www.performatio.com/en/blog/case-study-formfactory) ### Do you need a similar solution? Fill out the form and we will contact you! ## Project benefits - Ability to better measure customer satisfaction - Advanced analytics on all pages - Over 3000 conversations of the chatbot Honza with customers - The ability to work with customer data across different channels - Automated scenarios improving customer acquisition and retention throughout the whole chain. # OTHER REFERENCES [![zoot](https://atmt.digital/hs-fs/hubfs/zoot.png?width=154&height=80&name=zoot.png "zoot")](https://www.performatio.com/en/zoot-reference) Lead generation for ZOOT through a competition for fashion annuity. [Full reference](https://atmt.digital/en/zoot-reference?hsLang=cs) [![csob](https://atmt.digital/hs-fs/hubfs/csob.png?width=154&height=80&name=csob.png "csob")](https://www.performatio.com/en/csob-reference) Campaign for students "Youth account gives you 1000 cash" [Full reference](https://atmt.digital/en/csob-reference?hsLang=cs) [![COCA-COLA](https://atmt.digital/hs-fs/hubfs/cola.png?width=154&height=80&name=cola.png "COCA-COLA")](https://www.performatio.com/en/coca-cola-hbc-reference) The chatbot helped students introduce the management challenge concept. [Full reference](https://atmt.digital/en/coca-cola-hbc-reference?hsLang=cs) Copyright © 2026, Performatio, s.r.o.