Campaign for students

"Youth Account gives 1000 cash"

As part of the "1000 cash for the young" campaign, we created a chatbot for a ČSOB client with interactive ideas on spending money from ČSOB. From the chatbot, it was also possible to go straight to the Plus Account, which was the conversion point.

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Project Benefits

an innovative way to reach young people
increased customer engagement compared to a standard PPC campaign
database creation for further marketing use
57% of chatbot users clicked the conversion button interested in creating an account

FURTHER REFERENCE

Lead generation for ZOOT
through a fashion annuity contest.

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Implementation of automation, NPS and chatbot "Honza"

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The chatbot helped students introduce the concept of a management challenge.

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