---
title: Coca-Cola HBC | References
description: We created the chatbot 'Canny', which helped students introduce the management challenge concept and at the same time could directly register them for the competition.
---

[![HOME](https://atmt.digital/hs-fs/hubfs/HOME.png?width=199&height=60&name=HOME.png "HOME")](https://www.performatio.com/en/home-page?hsLang=en)

## Management challenge

## **Chatbot Canny for HR communication with students**

As part of the management challenge project, we created the Canny chatbot with the client Coca-Cola HBC, which helped students introduce the management challenge concept and at the same time could directly register them for the competition in an interactive way.

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## Project benefits

- Creation of a database of 717 students interested in work
- 71 student teams involved in the competition
- 39.6% conversion from entering the chatbot to solving the challenge
- Fun part of Canny with fun facts to increase engagement
- Creating an identity that communicates with students for several years
- Direct integration of the chatbot via API with the internal system

# OTHER REFERENCES

[![ZOOT](https://atmt.digital/hs-fs/hubfs/zoot.png?width=154&height=80&name=zoot.png "ZOOT")](https://www.performatio.com/en/zoot-reference)

Lead generation for ZOOT  
through a competition for fashion annuity

[Full reference](https://atmt.digital/en/zoot-reference?hsLang=cs)

[![LMC](https://atmt.digital/hs-fs/hubfs/lmc-1.png?width=154&height=80&name=lmc-1.png "LMC")](https://www.performatio.com/en/lmc-reference)

Analysis of emailing and selection of a suitable tool for 5 LMC brands

[Full reference](https://atmt.digital/en/lmc-reference?hsLang=cs)

[![intelsol-orig](https://atmt.digital/hs-fs/hubfs/intelsol-orig.png?width=154&height=80&name=intelsol-orig.png "intelsol-orig")](https://www.performatio.com/en/intelsol-reference)

Digitization of the sales team using CRM and marketing automation

[Full reference](https://atmt.digital/en/intelsol-reference?hsLang=cs)

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